Did you know that customers retain 95% more information when watching a business on video, compared to 10% when just read by text. That’s a big difference. If you’re not using video in your marketing efforts you are definitely missing out on a lot of potential new clients and revenue. I know getting started with video can be very daunting for some business owners and you may be wondering about what types of videos to create. Have no worries, DigiBrochure is here to help! Take a look below for some amazing video ideas.
There’s no way you can physically be present to demonstrate your product to every single potential customer, right? So what do you do? The next best thing is to make a video. This way people can see how the product works, what it does, and the benefits it brings to them. Sure, you can show some pictures and write about how it works, but wouldn’t you rather show them? Seeing things with our own eyes helps us to retain the information all that much better and also helps customers make more informed decisions on purchasing.
There’s really no better way to toot your own horn than to have someone else do it for you. That’s where video testimonials come into play. They help establish reliability and credibility within a business. In fact, statistics say that regular use of this helps generate roughly 62% more revenue. The best part about video testimonials is they’re so easy and cheap to produce. All you do is whip out your cell phone and take a minute to ask them how they feel about you and your business. Then you can upload those to DigiBrochure and have a wonderful way to boost client confidence in your business.
Another really great way to build trust with your clients is to give them a video tour of your office or facility. This way they can see how things work and how your business operates. This can mean just taking a walk around with the camera showing the different departments, showcasing equipment used, introducing some of the people who work there, or even showing how a product is made. People love transparency when it comes to doing business with a company. Don’t you? We all want to know who we’re doing business with, how they do it, and the values they hold. A facility tour offers all of that.
When it comes to creating engaging videos the possibilities are endless, so get creative! There are no limits to the types of videos your business can feature to help sell more. Hopefully with these ideas, DigiBrochure has helped you on your way to becoming the company that everyone wants to do business with.
To find out more about DigiBrochure and how it can take your business to the next level visit: https://1on1brochure.com